‘The Moments of Truth’ : How the contextual relevance of DOOH increases its effectiveness by +17%

The launch of the world’s most comprehensive study into the power of relevancy in Out of Home has revealed that Digital Out of Home campaigns that use contextually relevant messaging achieve an average +17% more effective audience response. The research study, called “The Moments of Truth”, was commissioned by Clear Channel, JCDecaux UK and Posterscope,…