A spring into freedOOHm
Spring is traditionally seen as a time of rebirth, the season of freedom. And this is truer today than ever before! With vaccinations rising and restrictions easing, we’re finally taking the progressive road back to ‘normality’. We shift from “Stay at Home” to “Out of Home”. We’re free to go outdoors and progressively get together.…
Clear Channel launches an innovative solution that measures the drive-to-store effectiveness of its (D)OOH campaigns
Clear Channel launches a drive-to-store measurement solution that uses aggregated and anonymized mobile location data to measure the correlation between (D)OOH ad exposure and drive-to-store. It’s a first in Belgium! This solution uses third-party data collected by Accurat, a location intelligence startup active in the areas of big data, media, retail and consumer behaviour. The…
OOH Audience Insights
This month, it’s no longer a question of a real lockdown, but rather of restrictions… considerably different! With this month’s restrictions offering more room & reason for mobility, we can see that people’s behavior is different and that mobility trends remain more stable and higher than the first lockdown. National driving trends are only 16%…
Back to school, back to business, back OOH – Welcome back to the new ‘normal’
Record summer After a summer of staycation, the back to school season continues in this direction: the audience is there and always on the move. The number of overnight stays booked by Belgians in Flanders in July and August rose by 32% compared to last year[1]. The forecasts for September are excellent, with a 40%…
The return of OOH audience
Audiences Out of Home are back, and so are brands! From the Belgian coast to the Ardennes, tourists are there this summer, while respecting social distancing. Mobility continues to grow. Belgians from the north, centre and south want to have fun and move around in their own country, whether it’s in accommodation or attractions. This…
Why is out-of-home THE media this summer! #staycation2020
Where will we spend our summer holidays? The question is on everyone’s lips at the moment. The staycation trend has experienced rapid growth over the last couple of years, but because of corona it’s taken to another level this year. The crisis has been an opportunity for many of us to understand that the public…
Bring your brand where people are with our Data-driven solutions – People&Places
With the lockdown restrictions lifting gradually, Belgians are slowly returning to daily life. Traffic figures are already picking up, as businesses open their doors and workers begin commuting again. Make sure your brand is top of mind by bringing it physically where the people are! People & places is our range of flexible solutions enabling…
‘The Moments of Truth’ : How the contextual relevance of DOOH increases its effectiveness by +17%
The launch of the world’s most comprehensive study into the power of relevancy in Out of Home has revealed that Digital Out of Home campaigns that use contextually relevant messaging achieve an average +17% more effective audience response. The research study, called “The Moments of Truth”, was commissioned by Clear Channel, JCDecaux UK and Posterscope,…
