Spring is traditionally seen as a time of rebirth, the season of freedom. And this is truer today than ever before! With vaccinations rising and restrictions easing, we’re finally taking the progressive road back to ‘normality’.
We shift from “Stay at Home” to “Out of Home”. We’re free to go outdoors and progressively get together. All non-essential retail is set to reopen. We should normally be able to go back soon to bars & restaurants and get gradually a social life back. Excitement is clearly building!
There’s never been a better time for brands to reach out and re-connect with shoppers rediscovering the real-life retail. OOH is clearly THE effective and trusted massive reach medium with this strong returning audience.