- Creative agency Ogilvy UK and Clear Channel partner with the Elton John AIDS Foundation to turn digital Out of Home screens into charitable donation points across UK and Europe
- Iconic images of Elton transformed into LQBT-QR Codes – a new fundraising platform
Clear Channel UK, a leading Out of Home media and infrastructure company, and Ogilvy UK’s Proud network, have partnered with the Elton John AIDS Foundation to launch LGBT-QR Codes – an innovative new fundraising platform set to debut worldwide during Pride 2022.
An iconic image of Sir Elton John has been transformed into an LGBT-QR Code – a new fundraising mechanic which turns functional monochrome QR codes into instantly-recognisable design icons. Appearing in European cities and alongside Pride march routes throughout the Summer, each LGBT-QR Code takes users to a donation page for the charity.
“Elton’s face has appeared on album covers, tour posters and all sorts of fabulous merchandise – but a QR code is certainly a first!” said David Furnish, CEO of Rocket Entertainment and Chairman of the Elton John AIDS Foundation. “With the support of Ogilvy UK and Clear Channel, we are thrilled to have been able to create a meaningful and purposeful fundraising platform in celebration of Pride month that drives the Foundation’s mission forward in overcoming stigma and hate.”
Jason Jarvis, Creative Agency Account Director and LGBTQ+ Crew lead, Clear Channel UK: “As a one-to-many medium, Out of Home is the perfect platform to deliver campaigns that inspire, educate, and support the audiences we serve and represent. Celebrating the LGBTQ+ community has been important to Clear Channel and by partnering with Ogilvy again we hope to make an even more tangible difference this Pride season. ”
In Belgium, the campaign is visible until 30 June on all City Play digital screens throughout the country and Station Play screens in railway stations.