Creatively engaging the public in real time with Play
This dynamic medium generates a huge number of new and unseen communication opportunities for advertisers, media agencies as well as local authorities and local economic operators. More than ever, it enables you to be present at the right time, in the right place, with the right context and with the most persuasive message.
Creative
The digital realm offers unlimited scope to build and boost brands in a creative way. And the creativity does not stop at the content!
Flexible
The flexible purchasing formula of media space enables you to reach your long-term targets and to maintain your presence at specific moments decided by you.
Dynamic
Courtesy of its real-time dynamic management, the advertising messages can be custom-designed and made to vary in consideration of time, site, environment and topicality.
Interactive
Engagement with the local public is immediate, thanks to the multiple interactive opportunities (touchscreens and other customised technologies).
Our offering? Screens at strategic locations, ultra-flexible media planning and dynamic real-time communication.
City Play
With City Play, digital OOH takes on the streets, offering more ways than ever before to creatively engage the public in real time.
Set up in high footfall neighbourhoods that are highly frequented by the primary target audience and made up of working people, shoppers and tourists, the 2m² digital screens (as part of the City Play offering) allow for a more refined targeting of the right consumers across their entire journey.
-
Innovative and distinctive, the I-CONIC screens offer you a powerful value proposition to turn your campaign into a memorable brand experience.
I-CONIC
These new XXL solutions are revolutionising premium digital billboards by providing consumers with an unprecedented recreational space. A huge impact at the heart of the capital thanks to their strategic location such as De Brouckère, Van Praet, Delta, Charles Quint. You choose the impact of your campaign by opting for one I-CONIC or the Big Play package.
DOOH key figures
According to the Belgian consumers, digital out-of-home communication is:
- Entertaining : 80 % ;
- modern : 78%
- highly visible from far : 80 % ;
- attractive : 81 %.
*DOOH 2018. Contact us for more information.
