Creatively engaging the public in real time with Play
This dynamic medium generates a huge number of new and unseen communication opportunities for advertisers, media agencies as well as local authorities and local economic operators. More than ever, it enables you to be present at the right time, in the right place, with the right context and with the most persuasive message.
With City Play, digital OOH takes on the streets, offering more ways than ever before to creatively engage the public in real time.
Set up in high footfall neighbourhoods that are highly frequented by the primary target audience and made up of working people, shoppers and tourists, the 2m² digital screens (as part of the City Play offering) allow for a more refined targeting of the right consumers across their entire journey.
These new XXL solutions are revolutionising premium digital billboards by providing consumers with an unprecedented recreational space. A huge impact at the heart of the capital thanks to their strategic location such as De Brouckère, Van Praet, Delta, Charles Quint. You choose the impact of your campaign by opting for one I-CONIC or the Big Play package.
DOOH key figures
According to the Belgian consumers, digital out-of-home communication is:
- Entertaining : 80 % ;
- modern : 78%
- highly visible from far : 80 % ;
- attractive : 81 %.
*DOOH 2018. Contact us for more information.