The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign – #OurSecondChance – by recently appointed UK creative agency New Commercial Arts. The campaign is supported by Out of Home media owners across the world and National Trade Associations with an estimated value of $25m of prime inventory. Clear…
The summer ahead of us is likely to be special in many ways, with an ever-increasing need for relevant communication. Summer is definitely THE season to increase brand awareness by creating dynamic and impactful DOOH campaigns. Time, location, environment, news or advertiser-specific data: there are many possibilities for developing dynamic messages. And D3CK, the platform…
The launch of the world’s most comprehensive study into the power of relevancy in Out of Home has revealed that Digital Out of Home campaigns that use contextually relevant messaging achieve an average +17% more effective audience response. The research study, called “The Moments of Truth”, was commissioned by Clear Channel, JCDecaux UK and Posterscope,…
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are seen by millions – at home. “#SendingLove” is a new global initiative promoting messages of love that unite communities all over the world during the fight against the effects of COVID-19.…
This winter, Clear Channel is partnering with the Survivinginbrussels.be platform and is making its digital screens available to guide people in vulnerable situations. Brussels is full of associations providing assistance to people in vulnerable situations. But how can we find our way around this vast network of associations? The web-app Survivinginbrussels.be was created with the…
The first-of-its-kind initiative will see 300 digital billboards across Stockholm’s Metro replace advertising with guides directing commuters to the nearest gigs and local music venues. With nearly one in four Stockholm inner city music venues having closed in the past five years[i], the initiative from the country’s biggest outdoor company, Clear Channel Sweden, is designed…
Starting today, more than 250 digital billboards across Stockholm’s Metro will replace ad content with digital art. The initiative aims to help combat commuter’s anxiety by displaying artwork that is created specifically to remedy negative feelings such as tiredness, fear and stress. This will transform the capital’s public transport service into the world’s longest digital…
In Stockholm, winter has struck, and the temperature is plummeting. As homelessness is becoming an increasing problem, this has led to the invention of a new emergency system displayed in the city’s digital billboards, with the purpose of guiding homeless people to the nearest shelter. Homelessness is becoming an increasing problem in Stockholm and not…
