‘The Moments of Truth’ : How the contextual relevance of DOOH increases its effectiveness by +17%

The launch of the world’s most comprehensive study into the power of relevancy in Out of Home has revealed that Digital Out of Home campaigns that use contextually relevant messaging achieve an average +17% more effective audience response. The research study, called “The Moments of Truth”, was commissioned by Clear Channel, JCDecaux UK and Posterscope,…

digital screen advertising

Clear Channel Supports #SendingLove – the World’s Largest User Generated Digital Out of Home Campaign

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are seen by millions – at home. “#SendingLove” is a new global initiative promoting messages of love that unite communities all over the world during the fight against the effects of COVID-19.…

surviving in Brussels screens

Survivinginbrussels.be on digital screens to guide people in vulnerable situations with Clear Channel

This winter, Clear Channel is partnering with the Survivinginbrussels.be platform and is making its digital screens available to guide people in vulnerable situations. Brussels is full of associations providing assistance to people in vulnerable situations. But how can we find our way around this vast network of associations? The web-app Survivinginbrussels.be was created with the…

International: Stockholm’s Metro transforms into a gigantic digital art gallery to combat commuter stress

Starting today, more than 250 digital billboards across Stockholm’s Metro will replace ad content with digital art. The initiative aims to help combat commuter’s anxiety by displaying artwork that is created specifically to remedy negative feelings such as tiredness, fear and stress. This will transform the capital’s public transport service into the world’s longest digital…

International : Using digital billboards to help the homeless this Christmas in Sweden

In Stockholm, winter has struck, and the temperature is plummeting. As homelessness is becoming an increasing problem, this has led to the invention of a new emergency system displayed in the city’s digital billboards, with the purpose of guiding homeless people to the nearest shelter. Homelessness is becoming an increasing problem in Stockholm and not…