The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign – #OurSecondChance – by recently appointed UK creative agency New Commercial Arts.
The campaign is supported by Out of Home media owners across the world and National Trade Associations with an estimated value of $25m of prime inventory. Clear Channel is joining this global initiative by running the campaign on its national City Play network and its 4 I-CONIC screens in Brussels (Delta, De Brouckère, Van Praet and Charles Quint). Grand Visual is handling campaign production and distribution.
Baudouin Van de Berg, Sales Director, Clear Channel Belgium said: “ We are delighted to support this global initiative. Tomorrow’s OOH advertising is set to become more than ever a positive relay for societal messages. This committed campaign, which mobilises the OOH community worldwide, is a perfect example of this and demonstrates the huge impact of this medium!!”
WOO President Tom Goddard says “Our Second Chance reflects the new post Covid world, in a non-partisan way and highlights the opportunity it gives citizens across the world, to consider their priorities and aspirations.
“New Commercial Arts has produced a stunning campaign that shows the Out of Home industry at its best and most striking: a reminder to advertisers and agencies that, as the world re-opens for business, Out of Home remains the only true global broadcast medium.”
Grand Visual CEO Neil Morris says: “The quality and ubiquity of screens around the world make DOOH the perfect medium to address global audiences at scale. Centralised localisation and reversioning delivers quality control and maximises creative impact across the diverse DOOH landscape.”
#OurSecondChance will run in Europe, North and South America, Africa, Asia, the Far East including China and Australasia. OOH media owners supporting the campaign include Clear Channel globally; Global, Ocean Outdoor, and Ströer in Europe, OUTFRONT Media in North America, oOh!media in Australasia, Phoenix Metropolitan in China and LIVE BOARD in Japan.
Alongside the massive DOOH campaign will be a major social initiative with the hashtag #OurSecondChance deploying Twitter polls to explore consumer attitudes to the choices and opportunities presented in a world changed by Covid-19.