Antwerp Central station is transformed into a veritable 3D animation stage for a fortnight. BMW and Clear Channel have installed a two-sided LED screen of no less than 100 square metres in the station hall, which turns into the scene of an animation of the electric BMW i4.
It is the first time a 3D screen of this size is being used in Belgium. Immediately a great first for Belgian market leader BMW at the start of the Brussels Motor Show, and a nice teaser for those descending from Antwerp by train to the Motor Show.
”’Sheer driving pleasure” is BMW’s claim and this is the answer as to how to convey this even on an impactful medium like OOH,” states Media & Digital Performance Manager Georges Pagalis of BMW Belux.
“Always ready to push the boundaries of creativity, we are proud to unveil this Giant 3D Screen for the first time in Belgium. This totally innovative campaign with BMW invites the public to a 100% immersive experience. The Motor Show is of course the ideal moment for such a launch,” explained Gaël Nyssens, head of Urban Media at Clear Channel.
The campaign runs until 26 January and is the result of a collaboration between BMW, Rapport, Initiative, Urban Media & Clear Channel