Ordering food on the street has never been easier with McDonald’s. Thanks to the specially equipped Clear Channel network with voice recognition, consumers were able to order from McDonald’s where and when they wanted, without even touching a screen. The first panels equipped with voice technology were launched in Madrid. For a week, users were…
The audience is there and always on the move. Brands are returning to the urban landscape. They are reinventing themselves and increasing their creativity to attract the attention of their audience in this new ‘normality’! The latest campaign by Clear Channel UK and ŠKODA is a good example of this. ŠKODA, OMGDOOH, and PHD made…
For the first time in Denmark, AR (Augmented Reality) stepped into the OOH space during the summer with Clear Channel. This was with the client Kikkoman and their products associated with the upcoming grill season. The primary purpose of the outdoor campaign is to create awareness for Kikkoman’s products in connection with the barbecue season.…
The summer ahead of us is likely to be special in many ways, with an ever-increasing need for relevant communication. Summer is definitely THE season to increase brand awareness by creating dynamic and impactful DOOH campaigns. Time, location, environment, news or advertiser-specific data: there are many possibilities for developing dynamic messages. And D3CK, the platform…
