The audience is there and always on the move. Brands are returning to the urban landscape. They are reinventing themselves and increasing their creativity to attract the attention of their audience in this new ‘normality’! The latest campaign by Clear Channel UK and ŠKODA is a good example of this.
ŠKODA, OMGDOOH, and PHD made the most of the flexibility and creativity of Digital Out of Home to deliver a brand-safe, gesture-controlled content-led campaign on Malls Live Interactive screens. Partnering with Ultraleap and Clear Channel, the activation offered a safe environment to showcase the new SUV family.
The screens detected the position of a user’s hands and fingers to activate touchless interaction with a variety of applications, allowing users to explore the ŠKODA SUV range, watch model specific videos, and even book a test drive.
A perfect example of the power of Digital Out of Home to help brands reconnect with audiences during these challenging times, bringing to life a campaign with contextually relevant and captivating content to drive engagement.
More info: Clear Channel UK