We are now Bauer Media Outdoor. You will see our new brand spring to life over the coming weeks and months. From websites to advertising sites and everything in between, it’s an exciting moment for us. Right now, you’ll see our new name and brand reflected in our email addresses and social media activities. As…
Today, Bauer Media Group announces the completion of its acquisition of Clear Channel Europe-North (“Clear Channel Europe”), a significant player in the Out of Home (“OOH”) media sector. This follows the receipt of all approvals required and satisfaction of all regulatory conditions. Bauer Media takes a key step in its strategy by completing the acquisition…
Clear Channel announces a strategic partnership with Vistar Media, aimed at enhancing the deployment of its multi-SSP programmatic tool, Clear Channel LaunchPAD. The goal? To facilitate new connections to its DOOH inventory to reach an ever-wider audience. A strategic collaboration This partnership marks a significant new step in the development of Clear Channel’s programmatic digital…
Your brand on Brussels’ best DOOH spots Thrilled to announce that you can now shine on the most iconic locations across Brussels and cover 93% of our great capital! A few months ago, Clear Channel announced winning the tender for the operation of digital urban furniture for information at the entrances of the Brussels metro…
Black Friday – THE time of year to get the best deals. Last year, Clear Channel broke the rules by organising its own Black Friday – a first in the Belgian media market. Because we were so impatient that we couldn’t wait… This year, Clear Channel is redefining the rules and launching its Black Tuesday.…
Clear Channel’s DOOH inventory now available for programmatic buying via LaunchPAD, the strategic platform for new OOH campaign planning opportunities. Clear Channel is strengthening its expertise in automated planning solutions for digital campaigns with LaunchPAD, its dedicated new programmatic offering. Rolled-out with the first SSP partners such as Broadsign Reach and soon Hivestack and Vistar,…
Clear Channel was proud to receive the Gold Award in the ‘Media Resilience’ category at the AMMA Awards ceremony on Thursday, May 20. This prestigious award recognizes Clear Channel’s pioneering role in making a tangible commitment as a platform for good during the recent Covid-19 crisis. An exceptional year, an exceptional award The AMMA 2021…
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Clear Channel launches a drive-to-store measurement solution that uses aggregated and anonymized mobile location data to measure the correlation between (D)OOH ad exposure and drive-to-store. It’s a first in Belgium! This solution uses third-party data collected by Accurat, a location intelligence startup active in the areas of big data, media, retail and consumer behaviour. The…
The year 2020 in pictures. Warmest greetings and best wishes for a happy and inspiring New Year!
