Clear Channel launches an innovative solution that measures the drive-to-store effectiveness of its (D)OOH campaigns

Clear Channel launches a drive-to-store measurement solution that uses aggregated and anonymized mobile location data to measure the correlation between (D)OOH ad exposure and drive-to-store. It’s a first in Belgium!  This solution uses third-party data collected by Accurat, a location intelligence startup active in the areas of big data, media, retail and consumer behaviour. The…

The return of OOH audience

Audiences Out of Home are back, and so are brands! From the Belgian coast to the Ardennes, tourists are there this summer, while respecting social distancing. Mobility continues to grow. Belgians from the north, centre and south want to have fun and move around in their own country, whether it’s in accommodation or attractions. This…

surviving in Brussels screens

Survivinginbrussels.be on digital screens to guide people in vulnerable situations with Clear Channel

This winter, Clear Channel is partnering with the Survivinginbrussels.be platform and is making its digital screens available to guide people in vulnerable situations. Brussels is full of associations providing assistance to people in vulnerable situations. But how can we find our way around this vast network of associations? The web-app Survivinginbrussels.be was created with the…

smart city

Building a Smart City ecosystem

With the evolution of interactions impregnated by new technologies and digital technology, our way of living in public spaces is being transformed. It becomes a pool of infinite emotions, ready to be shared, relayed, commented and viralized. In parallel, the street is being equipped and digitalized: service access points, touch screens, wifi networks, open source…