Clear Channel launches LaunchPAD, its new programmatic offering

Clear Channel’s DOOH inventory now available for programmatic buying via LaunchPAD, the strategic platform for new OOH campaign planning opportunities. Clear Channel is strengthening its expertise in automated planning solutions for digital campaigns with LaunchPAD, its dedicated new programmatic offering. Rolled-out with the first SSP partners such as Broadsign Reach and soon Hivestack and Vistar,…

Clear Channel wins Gold Amma Award in the ‘Media Resilience’ category

Clear Channel was proud to receive the Gold Award in the ‘Media Resilience’ category at the AMMA Awards ceremony on Thursday, May 20. This prestigious award recognizes Clear Channel’s pioneering role in making a tangible commitment as a platform for good during the recent Covid-19 crisis. An exceptional year, an exceptional award The AMMA 2021…

Clear Channel launches an innovative solution that measures the drive-to-store effectiveness of its (D)OOH campaigns

Clear Channel launches a drive-to-store measurement solution that uses aggregated and anonymized mobile location data to measure the correlation between (D)OOH ad exposure and drive-to-store. It’s a first in Belgium!  This solution uses third-party data collected by Accurat, a location intelligence startup active in the areas of big data, media, retail and consumer behaviour. The…

The return of OOH audience

Audiences Out of Home are back, and so are brands! From the Belgian coast to the Ardennes, tourists are there this summer, while respecting social distancing. Mobility continues to grow. Belgians from the north, centre and south want to have fun and move around in their own country, whether it’s in accommodation or attractions. This…