Out-of-Home is among the oldest forms of advertising – yet, it’s evolving to be one of the smartest solutions in the market. Advancements in technology and the emergence of granular data have created a lot of opportunities to help brands understand their customers. It has enabled the medium to grow beyond standard out-of-home. In his…
Supersize your visibility this summer Thanks to an effective vaccine rollout & the easing of restrictions, we are closer than ever to getting back to our normal life. There is an unprecedented need to be outside. And it’s only going to get bigger, with all the shops and restaurants now open, the opportunity to go…
Spring is traditionally seen as a time of rebirth, the season of freedom. And this is truer today than ever before! With vaccinations rising and restrictions easing, we’re finally taking the progressive road back to ‘normality’. We shift from “Stay at Home” to “Out of Home”. We’re free to go outdoors and progressively get together.…
Clear Channel launches a drive-to-store measurement solution that uses aggregated and anonymized mobile location data to measure the correlation between (D)OOH ad exposure and drive-to-store. It’s a first in Belgium! This solution uses third-party data collected by Accurat, a location intelligence startup active in the areas of big data, media, retail and consumer behaviour. The…
