publicité rose mary

OOH Audience Insights

This month, it’s no longer a question of a real lockdown, but rather of restrictions… considerably different! With this month’s restrictions offering more room & reason for mobility, we can see that people’s behavior is different and that mobility trends remain more stable and higher than the first lockdown. National driving trends are only 16%…

The return of OOH audience

Audiences Out of Home are back, and so are brands! From the Belgian coast to the Ardennes, tourists are there this summer, while respecting social distancing. Mobility continues to grow. Belgians from the north, centre and south want to have fun and move around in their own country, whether it’s in accommodation or attractions. This…

‘The Moments of Truth’ : How the contextual relevance of DOOH increases its effectiveness by +17%

The launch of the world’s most comprehensive study into the power of relevancy in Out of Home has revealed that Digital Out of Home campaigns that use contextually relevant messaging achieve an average +17% more effective audience response. The research study, called “The Moments of Truth”, was commissioned by Clear Channel, JCDecaux UK and Posterscope,…