Summer of freedOOHm

Supersize your visibility this summer Thanks to an effective vaccine rollout & the easing of restrictions, we are closer than ever to getting back to our normal life. There is an unprecedented need to be outside. And it’s only going to get bigger, with all the shops and restaurants now open, the opportunity to go…

A spring into freedOOHm

Spring is traditionally seen as a time of rebirth, the season of freedom. And this is truer today than ever before! With vaccinations rising and restrictions easing, we’re finally taking the progressive road back to ‘normality’. We shift from “Stay at Home” to “Out of Home”. We’re free to go outdoors and progressively get together.…

Clear Channel launches an innovative solution that measures the drive-to-store effectiveness of its (D)OOH campaigns

Clear Channel launches a drive-to-store measurement solution that uses aggregated and anonymized mobile location data to measure the correlation between (D)OOH ad exposure and drive-to-store. It’s a first in Belgium!  This solution uses third-party data collected by Accurat, a location intelligence startup active in the areas of big data, media, retail and consumer behaviour. The…