The summer ahead of us is likely to be special in many ways, with an ever-increasing need for relevant communication. Summer is definitely THE season to increase brand awareness by creating dynamic and impactful DOOH campaigns.
Time, location, environment, news or advertiser-specific data: there are many possibilities for developing dynamic messages. And D3CK, the platform to manage these powerful dynamic contents, is very easy to use. Why not use a personalized message at a specific time of the day, when you know that demand for the product or service in question is high?
When you know that a contextually relevant environment significantly increases the effectiveness of a campaign, the use of dynamic advertising is a must have in DOOH! The latest study ‘The Moments of Truth‘ also shows that the contextual relevance of DOOH increases its effectiveness by +17%.
These advertisers have understood this so far!
This summer at the coast, Havaianas has raised temperatures with its dynamic campaign. Sunshine and high temperatures? The opportunity to put on the most famous flip-flops.
The sun is shining, the temperature is rising – Heat up the meat! It’s barbecue time with the dynamic DOOH campaign for Delhaize Belgium, only shown in summer conditions.
With its spot broadcast on a selection of City Play digital screens near its boutique, Nespresso offers a refreshing moment to coffee lovers by inviting them to discover Nespresso on Ice, the limited edition iced coffee.
Ben & Jerry’s
Ben & Jerry’s
Ice cream, the essential refreshing break on a hot day at the beach. Ben & Jerry’s has understood this by broadcasting its spot in specific sunny conditions and above a temperature threshold.
From the coast to the capital, Coca-Cola proposed a dynamic campaign linked to real time data, here the local weather.
When we say “heat”, we mean “ice cream”. Magnum surfs this trend with a dynamic campaign linked to favourable weather conditions: when the thermometer exceeds a certain temperature and the sun appears.
With its digital creations that vary according to the time of the aperitif or the evening, on the digital ‘Nightlife’ cluster, Duvel has perfectly targeted the right time and place to attract potential ‘nightlife’ consumers.
With a specific creation developed for the screen located in Lichttorenplein, the famous pink square where a fountain in the colours of pink beer gushes, Hoegaarden offers a contextually relevant message for an effective campaign and immediate engagement with the audience.