A spring into freedOOHm

Spring is traditionally seen as a time of rebirth, the season of freedom. And this is truer today than ever before! With vaccinations rising and restrictions easing, we’re finally taking the progressive road back to ‘normality’. We shift from “Stay at Home” to “Out of Home”. We’re free to go outdoors and progressively get together.…

From XXL banner to designer cushions, IKEA shows its commitment with Urban Media

Because #EveryActionCounts, IKEA takes a sustainable approach in its latest campaign and unveils a XXL banner made from recycled (pvc) plastic bottles. Placed at the Meir in Antwerp, the 600m² banner was created in collaboration with Belgian artist Katrien Vanderlinden (Wonderwalls) and produced by Urban Media. Once the banner gets removed, it will be recycled…