Clear Channel shows its support for the LGBTQ+ movement during Pride with an international OOH campaign that kicked off this week in Belgium with Belgian Pride.
Over the next few months, Clear Channel will be providing billboards and digital screens across Europe to display messages of pride and positivity, under the hashtag #IamProud. These quotes, collected from LGBTQ+ personalities from the media industry as well as Clear Channel employees, are accompanied by the famous rainbow colours of the Pride flag. Clear Channel wants to reinforce the idea of unity and pride. This major international campaign has started in Belgium with Pride week, on the City Play digital screens across the country.
Baudouin Van De Berg, Sales Director Clear Channel Belgium, explains: « Feeling proud of who we are is a feeling that connects us all. We want people to think about something that makes them proud and share it with the rest of the world. This campaign demonstrates the power of the OOH to bring people together and celebrate a great movement. We, as well, are proud to connect with our global markets across the Pride season to spread this strong message of positivity. »
The campaign is running until 23 May across the entire DOOH City Play national network and the I-CONIC screen Van Praet (Brussels).