For the very first time in Belgium, digital takes over the streets, offering more ways than ever of creatively engaging the public in real time. You benefit from a new space for interactive play in the heart of the capital.
The vertical LCD screens making up City Play are being set up particularly in the pedestrianised districts of Toison d’Or, the Place Louise, along Boulevard de Waterloo, around the Grand Place and in other key sites in Brussels. At the coast, the screens are set up at key locations on the Lippenslaan and Kustlaan, the Lichttorenplein and the Albertplein in Knokke-Heist; or the Zeelaan and Leopold II Laan in Koksijde; close to the Casino-Kursaal and the jachthaven in Oostende; and in Saint-Idesbald. The cities of Diest and Tienen are also part of the digital offer. Coveted sites frequented by a target audience of working people, shoppers and tourists.
This premium medium multiplies your creative potential and effectiveness. It combines dynamic real-time management, space-time flexibility and interactivity, particularly with certain sites offering the possibility of using touchscreens and other custom-built technologies. More than ever, it allows you to be present with your brands in the right place, at the right time, in the right context and with the right message. Engagement with the local audience is immediate and allows refined targeting of the target audience along the route.
In fact, purchasing flexibility will allow you not only to reach a target in the long term but also to ensure a presence at specific times determined by you. With you, we analyse the means available to us to optimise your campaign depending on your marketing objectives, target groups and budget.