From XXL banner to designer cushions, IKEA shows its commitment with Urban Media

Because #EveryActionCounts, IKEA takes a sustainable approach in its latest campaign and unveils a XXL banner made from recycled (pvc) plastic bottles. Placed at the Meir in Antwerp, the 600m² banner was created in collaboration with Belgian artist Katrien Vanderlinden (Wonderwalls) and produced by Urban Media. Once the banner gets removed, it will be recycled…