The DNA of out-of-home and its dazzling evolution
Out-of-home is an urban media that has been sparking powerful emotions since the dawn of time. Our aim with zOOHm is to give you the opportunity to experience the very essence of OOH by immersing you in the very heart of the city landscape. Key market players will reveal their point of view on both the challenges and the potential of this media through 5 video capsules created in collaboration with PUB.
For our first edition, we invite you to (re)discover, through Johan Putseys eyes, how out-of-home constantly reinvents itself while remaining faithful to its unique DNA.
Discover the full article here.