DOOH, when the future meets the present
Out-of-home is an urban media that has been sparking powerful emotions since the dawn of time. Our aim with zOOHm is to give you the opportunity to experience the very essence of OOH by immersing you in the very heart of the city landscape. Key market players will reveal their point of view on both the challenges and the potential of this media through 5 video capsules created in collaboration with PUB.
In this second episode, it was in the North Sea that we drank, not the cup, but the good words of Thomas De Greef, co-ceo of Kinetic for the Benelux, absolutely passionate about Digital Out of Home!
Discover the full article here.