In a few weeks, activity will gradually recover. Bustling sidewalks, intensifying mobility and social life getting back on track. Little by little, we will come back to a new reality. More than ever, it is time to rebuild trust with consumers.
In this period of uncertainty, one thing is certain: it is important for brands to be present in this new landscape and take advantage of this period of opportunity and renewal to reconnect with the public in the adoption of its new lifestyle and consumption patterns.
After weeks of lockdown, many people will take advantage of the freedom to go out again. This will be a critically important social and cultural renewal in which out-of-home advertising is particularly well placed to participate. The media that’s everywhere is definitely one of the most effective ways of reaching the audience out of home using proximity, flexibility and creativity.