In its latest OOH campaign, KBC Brussels invites you to save time and money with Kate, the new personal digital assistant, through a giant visual in the heart of the capital.
Impact and engagement
In addition to its massive impact, this huge banner for KBC Brussels functions as a giant air filter in the centre of Brussels. Located at the intersection of Rue Belliard and Rue des Arts, it absorbs pollution and purifies the air. To close the loop, it will be recycled into unique pieces, such as clutches, sports bags and bicycle bags.
Because Clear Channel is not only a platform for brands, but also a platform for good, it aims to think together with its partners & advertisers to offer them OOH solutions that really make a difference.
theBreath® improves air quality more than traditional advertising. The density of buildings in city centres creates an ‘urban canyon’ effect, defined as the space overhanging the streets between these buildings. In this ‘urban canyon’ all kinds of pollutants are concentrated from the buildings themselves and from traffic. Made of an innovative material, theBreath® functions as a giant air filter in the heart of the city. The system does not claim to stop pollution, but rather to support the environmental problem.
The campaign can be seen until the end of August and is the result of collaboration between KBC Brussels, Mindshare, Kinetic, Urban Media and Clear Channel.