Emotions speak louder than words: the impact of outdoor advertising.
Out-of-home is an urban media that has been sparking powerful emotions since the dawn of time. Our aim with zOOHm is to give you the opportunity to experience the very essence of OOH by immersing you in the very heart of the city landscape. Key market players will reveal their point of view on both the challenges and the potential of this media through 5 video capsules created in collaboration with PUB.
In this fifth episode, Charlotte Giroud, Marketing Manager BRU Benelux, tells us about the emotional impact of OOH and the expectations of advertisers during a tour in Brussels in a Clear Channel van.
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