Smart Cities – the evolution of tomorrow’s cities
Out-of-home is an urban media that has been sparking powerful emotions since the dawn of time. Our aim with zOOHm is to give you the opportunity to experience the very essence of OOH by immersing you in the very heart of the city landscape. Key market players will reveal their point of view on both the challenges and the potential of this media through 5 video capsules created in collaboration with PUB.
In this fourth episode, Pieter Ballon, Directeur SMIT – Studies on Media, Information and Telecommunication, explains the challenges of the City of Tomorrow and the role of the OOH in this (r)evolution during a Smart Zone Tour in Antwerp with Velo Antwerpen..
Discover the full article here.